Business is built on relationships. Business can be defined as the creation and cultivation of relationships between suppliers, customers, investors, partners, employees, as well as other businesses. Business and the jobs that business' creates, contribute to a productive and meaningful way of life in every culture. But in order to have a sustainable and transformational economic development, that promotes healthy and positive relationship between all "stake holders", as well as the environment, requires that we must adopt a "Multiple-Bottom Line Business Strategy". So what is that?

1) Financial Bottom Line (Profit)
The business of business is business. Business is not charity. Business exists to make a profit. The vast majority of businesses are small in scope and the profits provide the livelihood for but a few families. But there are a few businesses that are massive, and can generate millions, if not billions of dollars through sales revenue each year. However, every business, no matter the size, type, location, or personal background of the owner; the motivation must be the need to make a profit. Without a profit, there is no business. Ethnic US is committed to aiding real viable businesses that make a profit. But more than this, they these businesses want to make a broader more transformational impact on society as well.

2) Social Bottom Line (Community Transformational Impact)
Whether positive or negative, all businesses impact the local community as well as the larger "Global Village" where we all live. Every business contributes to the social fabric of the community in which it operates. Business leaders have long been looked to for direction and to contribute to the financial needs of the community. Good business leaders understand that it is good business to make positive contributions to the local community where the business is located.

3) Environmental Bottom Line (Stewardship)
Businesses that demonstrate ecological responsibility are not just doing good - they are doing good business. The impact of human life and activity upon the natural resources of the earth continues to increase. Many of the poorest nations in the world are the stewards of some of the world's greatest natural resources. By exercising appropriate environmental policies, business leaders are protecting the sustainable long-term interests and resources, not only of their local community, but ecological stewardship on behalf of the whole world as well.

4 ) Spiritual Bottom Line (Life Enrichment)
From Greco-Roman times, Western culture has "bought the lie" that man's spirituality is separate from his physical state. Contrary to this ingrained cultural and philosophical attitude, many in the West are beginning to acknowledge that there is no separation between the sacred and secular aspects of life. Many studies have shown that "being human" involves a spiritual dimension that both affects, and is affected by, the external aspects of daily life. Body and Soul can not be separated. Thus businesses have a spiritual, as well as the physical impact of the realities of people's lives. Each customer, supplier, investor, creditor and employee is affected on a spiritual, as well as physical level through the activities of the business. Therefore it is important to ask, "What are the values, morals and beliefs that are evident and manifest in and through the business?" Does this business ultimately edify or undermine human existence, dignity and community wellbeing?